Introduction
Neobanks, wallets and BNPL players are competing on experience as much as on price or reward.
The Trend
Onboarding drop-off, first-transaction success and dispute journeys are now studied through unmoderated usability testing, moderated IDIs and behavioral analytics in combination.
How Freeminds MENA Supports This
Freeminds MENA runs qualitative and quantitative programs across 8+ markets, with in-country fieldwork teams, multilingual moderation, panel and programmatic sampling, and consultative delivery from design through action. Our UX research team supports Arabic and English testing, unmoderated remote studies and in-lab sessions across MENA.