Sustainability & ESG Perceptions Among MENA Consumers

Global ESG frameworks don't translate cleanly to MENA. Local research is essential to understand what resonates and what backfires.

Regional consumers respond more strongly to community impact, health and food quality than to abstract emissions claims. Communication has to be evidence-based, not aspirational.

Freeminds MENA runs qualitative and quantitative programs across 8+ markets, with in-country fieldwork teams, multilingual moderation, panel and programmatic sampling, and consultative delivery from design through action. We benchmark ESG perceptions across GCC and Levant markets and pressure-test claims and packaging before they reach shelf.