Introduction
The MENA auto buyer journey is shifting fast — Chinese OEMs, EVs and new retail formats are all in play at once.
The Trend
OEMs and dealers are combining purchase-funnel studies, showroom mystery shopping, product clinics and aftersales CSAT to see the whole picture.
How Freeminds MENA Supports This
Freeminds MENA runs qualitative and quantitative programs across 8+ markets, with in-country fieldwork teams, multilingual moderation, panel and programmatic sampling, and consultative delivery from design through action. Our automotive practice covers buyer studies, product clinics, mystery shopping in showrooms and workshops, and dealer network audits.